Marketing Planning - Domino's Pizza Essay Example | Topics and Well Written Essays - 1500 words

Marketing grooming - eye masks pizza - Essay ExampleMoreover, raft are looking for renewing in the pizzas. Dominos is offering a huge range of products apart from pizzas and are mainly focusing on customers with smaller pocket size. The SWOT analysis reveals that the organization has great deal of strengths and opportunities only if is facing steep contestation from its competitors like Pizza Hut and Pizza Express. After the situation analysis and studying the current merchandise segment, target market and positioning strategies has been suggested. Introduction Dominos pizza is a well know pizza delivery organization in this world. The passion and expertise shown by this organization and its employees in delivering clean and hot pizzas has earned loyalty of numerous customers from all over the world and several awards for the organization (Dominos Pizza UK & Ireland Limited, 2012). This report focuses on developing a marketing plan for Dominos Pizza in UK. The pizza market of UK has recorded an increase of 21.5 percent in sales value amongst the year 2008 and 2013 and reached 881 million (Mintel Group Ltd., 2012). This was primarily due to the thriving chilled sector and commodity inflation, which lead to high self prices. The growth on the overall volume has change magnitude by 7.3 percent over the period, which has acted as the accelerating factor in terms of both volume and values (Mintel Group Ltd., 2012). Chilled pizza has created a bettor and healthier image of tone amongst the consumers. On the other hand, frozen pizzas acts as a remedy for being processed. Reports also suggests that fifth of the users in UK are seen to show interest towards the British sourced meat. 23 percent of the parents are seen to show their concern regarding wish of pizzas for children (Mintel Group Ltd., 2012). ... Chilled pizza has created a better and healthier image of quality amongst the consumers. On the other hand, frozen pizzas acts as a remedy for being processed. Reports also suggests that fifth of the users in UK are seen to show interest towards the British sourced meat. 23 percent of the parents are seen to show their concern regarding lack of pizzas for children (Mintel Group Ltd., 2012). It has been observed that there is strong demand for microwaveable and gluten-free pizzas (Mintel Group Ltd., 2013). The demand for pizza has also increased among the demographic of 65 year old people. The pizza lovers of UK are also looking for change and innovation in their pizzas (Mintel Group Ltd., 2011). Product Range Dominos Pizza mainly deals in pizzas ranging from icteric and prawn pizza, traditional pizzas, value plus pizza, value pizzas and make your own pizza. Apart from this, the organization also offers a wide range of side dishes, desserts and crusts. In side dishes they include breads, chicken, chips along with dipping sauce and drinks. In desserts, they include cakes, brownies, pancakes, dipping sauce and mousse (Dominos Piz za Enterprises Ltd., 2012). Hence, it can be concluded that they not only deals with pizzas but also offers a variety of other products. Customers The customers of Dominos are generally the pizza kind people. They generally target the customers starting from college goers to people in their fifties. They not only target the lower-class people with their products but also the middle-class customers with bigger budgets. Children are not often seen to be the regular customers of Dominos Pizza. They are