Marketing plan for Kenwood group Essay Example | Topics and Well Written Essays - 4250 words

Marketing plan for Kenwood group - Essay Example jibe to the learn it is said that if we are strong, our strength will speak for itself. If we are weak, words will be of no help. This saying carries meaning in itself and highlights the importance of developing such plans that are not only graphic but are communicable as well. One cannot explain any phenomena his/her intended feelings, his plans or anything else if on that point is lack of parley channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With limited regard to businesses, communication phenomenon, development of competitive and effective marketing strategies has grasped huge attention over the bypast few years. Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is heavy to determine how businesses can communicate their purpose, intended goals and their reapings specifications to their customers. Enacted in 1950 Kenwood aspires to deliver its current and prospective customers with innovation, change, high lumber and unique design products. It specializes in providing its customers with kitchen appliances, like beaters, food processors and umteen others that serve as a highlife and a gift for the upcoming generation. It aspires to deliver such products that makes your life easy and offer a full range of products including hand beaters, bread makers, blenders, food processor and many other electronic appliances of this nature. (Kenwood, 2012) Reason for product selection Kenwood group is offering a wide range of products including home appliances, compressors, environmental care products, compressors and many more. The underlying reason behind the selection of an environmental care product i.e. Humidifier lies in the fact of the changing climate of UK. The fluctuations in the climate of UK have made the Kenwood group to think about expanding their operations into the UK market. According to one of the environmental reports (2010) the UK climate is changing rapidly and that the fluctuations have been observed globally. The time span of winters has change magnitude tremendously and the snow cover prevails for a longer period of time in some split of UK. Observations indicate that the temperature in Central England have risen by about 10C whereas in other split like Scotland and Ireland it has increased roughly by 0.80C (Environmental report, 2010) In addition to this, agricultural sector of UK is progressing by leaps and bound and is contributing a lot towards economic growth and development. UK ranked 5th in the production of chou beet and in terms of wheat production it is ranked as fourth among all the EU countries. (Environmental report, 2010) However, for crops production wetifiers act as a major unit in keeping the c rops moist and humid and the Kenwood group after recognizing the need aspire to launch humidifiers in UK market for agricultural