3.1 reading report Essay Example | Topics and Well Written Essays - 500 words

3.1 culture report - Essay ExampleDirect sales continue to be a growing phenomenon in all parts of the world. This is partly because of the intensity of competition between various manufacturing companies. It would be noted that marketing is the middle entity that comes between manufacturing and consumption (Krause, 2009). This means that if good and products that are produced are not marketed, they remain liabilities for their producers. moreover it has never been easy for producers to get their produces marketed because of competition. It is against this background that several companies have devised what may be described as non-orthodox means of marketing. This non-orthodox means is to get people who sell products on a face-to-face basis to consumers (Fox, 2008). As direct selling gained prominence, another component of it, which has to do with multi-level direct marketing, emerged. It is for the sake of the difference in approaches to wit single-level and multi-level that po lice detectives have often tried to investigate the impact that these difference create.The study was conducted through a contemplate research design whereby the researcher formed a sample size from 22 different companies. The researcher proceeded to design a data collection instrument in the form of a questionnaire, with which data were collect from respondents by the use of mailed questionnaire. With the fact that the research design was influenced by survey, it means that the researcher was to interpolate all data collected from respondents with the larger direct sales tribe within the setting of the research.The major managerial implications deducted from the study have to do with the trend of recruitment of marketers. This is because the study showed that the beat group of population to take up single-level direct selling is people who would want to hook unto those jobs as permanent workers. For this reason, it is best to recruit young people who